Research, Events
Coordinator
Diane
Knicky combines opinion and market research
experience with strong communication skills to bring a comprehensive package of
research services to clients. Ms. Knicky
assists clients to determine their current and desired positions with their
markets or constituents, and then assists in developing programs to achieve
their goals. She coordinates scheduling and facilities for focus group
discussions, coordinates pricing and scheduling with vendors for telephone
research, and coordinates with clients and mail house vendors for mail surveys.
In
addition, Ms. Knicky manages events, both large and
small for our clients. For example, she coordinates every detail for the annual
Bank of the West Celebrates America free concert in
Memorial Park in
Among
the industries for which Ms. Knicky has completed
research projects are health care, secondary and higher education, utilities
and the environment. Her research activities have included:
- For a manufacturer, she measured
attitudes and tested statements to build a foundation for public relations
planning.
- For a consortium of natural
resource organizations she completed interviews with stakeholders to
determine interests in river corridor issues.
- For a large school district she
conducted research to measure awareness and support of a proposed ballot
issue.
- For a university she conducted national
research among alumni to learn their opinions of the university's service
to them and the value they placed on their education.
- For a metropolitan school district
she conducted a communication audit among the district’s key internal and
external audiences to determine perceptions of current communication
efforts and measure effectiveness.
- For a
- For a banking group she conducted
a customer satisfaction study.
- For a university she completed a
market study to determine perceptions of education quality and tuition
issues.
- For clients she conducts secondary
research to identify potential threats to and opportunities for their
organizations.
- For energy clients she plans and
manages community and stakeholder meetings.
- For a manufacturing company she
coordinates national management symposium.
Ms.
Knicky carefully analyzes and interprets findings,
cross-tabulating responses that may provide additional insight to each study.
She provides a set of conclusions and recommendations for future action as a
component of each study she completes.