A
Leslie Kline Lukas & Associates Case Study
Hospital Expansion
Introduction
A $3 million planned expansion project
by a community hospital needed a commitment of voluntary contributions to be
financially viable. Because of a depressed
local business and agriculture economy, some leaders believed a fund campaign
would not succeed. Leslie Kline Lukas
& Associates was asked to study the question and recommend actions.
Goals and Objectives
Leslie Kline Lukas & Associates
identified the following tasks:
- evaluating the campaign potential;
- identifying campaign leadership;
- setting gift request levels;
- determining how many contributions would be necessary for success;
and
- establishing a campaign timetable and organizational structure.
Strategy
Leslie Kline Lukas & Associates
conducted a feasibility study, interviewing 50 prominent community leaders
concerning hospital plans and identifying leadership for the best chance of
success. The study also named
prospective major donors to the campaign.
Based on the study, a goal of between $400,000 and $500,000 was
identified.
Results
- Board action approved the campaign goal and leadership, timetable,
and organization.
- In a period of two months, the campaign was organized and
preliminary gifts solicited from board,medical staff and employees. A major public kick-off followed, which
generated support from the service area of the hospital.
- During the first phase of the program, over $490,000 was received or
pledged. An additional $110,000 was
raised through foundation grants and additional leadership gifts.