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Ballot Initiative Support Take the guesswork out of your ballot initiative. Leslie Kline Lukas uses a research-based approach which when coupled with communication expertise, turns project plans into realities. First, we help you get answers to: • What type of projects will generate support for a bond issue? • What are the “hot” buttons or talking points that will generate support for or against a proposal? • Where are people getting information about their community? • What is the public’s preference for receiving information about the project and a future bond issue? • What is level of trust regarding information released by the organization supporting the project? Second, we get your teams ready: • Organizing and training volunteers; • Evaluating the level of organization and strength of opposition forces, and creating a communication campaign that will overcome opposition; • Preparing written, video or audio materials as needed to support the communication campaign; • Creating a plan for public meetings and speaking appearances, and assisting in the execution of the plan, including spokesperson training. Third, we help you put the right program in place: • Execute a public relations plan to generate positive publicity around the bond issue proposals, including media training; • Assist with get-out-the-vote campaign in run-up to election day and on election day; • Prepare post-election analysis and report. |
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